Starting Summer with Personal Stylist Christie Ressel

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It finally feels like summer is coming to Toronto. I don’t know about you but I’m always beyond excited to jump into summer clothes. So excited in fact that I usually forget about sunscreen the first day of nice weather and get completely burnt. It’s the same story this year and I’m as red as a lobster as I’m writing these words.

Together with Christie Ressel, we were waiting for some time now to finally photograph summer clothes! I loved every outfit Christie brought to this photoshoot. It always amazes me how all of Christie’s clothes go together since she’s a big fan of the capsule wardrobe concept.

There is no reason to put off wearing items that make you feel special and that ARE special. They’ll put an extra pep in your step, make you feel good, and will create some really beautiful looks in your wardrobe. If you feel they are too “dressy”, pair them with casual items in your closet to make them daytime appropriate
— Christie Ressel

Isn’t it amazing how the right outfits make you feel ON? Confident, energized, capable, inspired? Purchasing only outfits that make you feel your best is a big part of Christie’s wardrobe philosophy. It’s so important to bring those outfits to your photoshoot!

When I asked Christie which city would represent her brand well, she answered without a doubt: Paris and London.

Even if you don’t live in your Ideal Brand City, you can still find lovely places that have a similar vibe. It’s exciting and so fulfilling to find those little gems. The cafe in the photos below was actually created by a couple who lived in Paris for years and decided to bring a piece of Paris to Canada.

If you enjoyed Christie’s outfits, like her style and fashion and philosophy, head over to her website or YouTube channel, you’ll find so much inspiration there.

Want to find out more? Book a phone consultation here

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Writer Kate Freiman

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Meet award-winning, national best-selling writer Kate Freiman. Kate is an author behind many romance novels and Toronto is her home. In her private life, as she says, Kate tends her garden, fixes things that break and finds things that get lost, reads voraciously, and acts as personal assistant to two cats, a dog and a horse. ⁣
⁣Kate’s elegance and poise truly impressed and inspired me. I’m so grateful she trusted me to capture her. Our Stylist for the photoshoot was Rinat Samuel.

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Stephanie Wolfe

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Meet Money Coach Stephanie Wolfe! Working together on her Branding Photoshoot was lots of fun, because this lady’s energy is simply lovely.

Stephanie is always smiling, joking and she has that “glass half full” approach to all situations in life, which I’m sure has a lot to do with being successful in her area of expertise, which is financial literacy. It can be a tough and confusing topic, so having a positive attitude is a must!

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I truly loved the color palette of Stephanie’s photoshoot. Calming yet luxuorious, it made me very trigger (camera trigger of course ;) happy!

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Want to find out more? Book a phone consultation here

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Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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5 years of solopreneurship

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Hello loves! For those of you who are new to our blog and website, my name is Agnes and I’m a Photographer. My specialty is portraiture and personal branding photography for women. My superpower is making everyone comfortable in front of my lens and making them look their best.

I love sharing about my business/solopreneur journey and featuring other lovely fempreneurs on my blog. That’s because I’m very passionate about women empowerment. Things are changing in the world and I truly believe that We Rise Together.

With the 5th anniversary of my solopreneurship coming, there’s a lot of reflecting and strategizing for the future. I won’t lie to you - even though I didn’t struggle long to create a successful business, it wasn’t easy and it definitely took much more than just positive thinking. I gave it all I had!

Looking back, I can honestly say that investing in myself was the best choice I ever made. We all have talents but we also all have areas needing work and improvement. You need to spend time or money (or both) working on those areas or you will stay stuck. In my third year of entrepreneurship I finally invested into learning about marketing and business from a great mentor who also specialized in my niche. The true growth only started after that and oh my - was is fast! Things literally changed over a few months and grew from there.

It’s not easy, but I know one thing: everything is possible with a positive mindset, true passion for your work and the willingness to learn and work!

Wishing you a great week ahead.

xoxo,

Agnes

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Want to find out more? Book a phone consultation HERE

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Spring with Pink Avocado Nutrition

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We had so much fun shooting with Cathy from Pink Avocado Nutrition for her new, beautiful website. Cathy is a Nutritionist & Accountability Coach (that’s a combo to make things happen right there!), a Super Momma and such a ray of sunshine.

I always admire women who went through serious struggles and didn’t let those struggles break their spirit and get them stuck in victim mentality. If you didn’t know Cathy’s back story, you’d never think this energetic, creative, nurturing lady went through so much in her life. I’m always so grateful for the opportunity to work and learn from women like Cathy. It inspires me and helps me with my own struggles. We all go through hardships from time to time and growth isn’t easy!

I started my 40s with struggles. I had a child that was in and out of hospitals, a terminally ill father and to top it off a failing marriage! But these struggles lead me to dig deep and find what I had forgotten - belief in myself. I found a coach and realized I needed accountability. I stopped trying to lose weight, I stopped seeking approval from others & I gained the courage to believe in myself again. I focused on the process and let the results speak for themselves
— Cathy, Pink Avocado Nutrition

Cathy is our Subscriber, which means she benefits from regular branding photoshoots for fantastic value. Who are Subscription Packages for, you may ask?

  • busy entrepreneurs who want to do social media marketing but don’t have hours to spend every day taking photos

  • bloggers

  • people who want their photos to have a consistent look and reflect their true personality and branding!

    If you’re wondering if those packagess are for you, feel free to book a complimentary 30 minutes, no obligation, phone call and let’s see if we’re a fit! Book Here


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Toronto Realtor Lara Stasiw

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This photoshoot’s motto could have been “less is more”.

Meet Lara Stasiw, a Toronto Realtor with great style! It was a pleasure to work with this girlboss. We’re both lovers of organic, minimalist style, so it was an effortless working experience from the start. Black and white with fresh touches of green and pink was the timeless palette for Lara’s photoshoot.

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As with every Branding Photoshoot, the goal was to show Lara's professional persona and style. Lifestyle photography done in a tastefully decorated property is always a great idea for realtors. When choosing props, we kept in mind Lara's brand colours in order to create a very consistent look.


Want to find out more? Book a phone consultation HERE

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