In today’s online world, using your personal branding photos correctly is very important.

Your photos are a strong, visual voice, they should tell the story of who you are and what you do so you can communicate the value of your work and connect with ideal clients.

HERE ARE IMPORTANT USES FOR YOUR BRAND PHOTOS:

Your website & blog

Your hero image (first image on the website) combined with others sends a message to your audience about your level of expertise, your price points and builds your know, like, trust factor.

Blogging is very important for your SEO. Use your brand photos (both portraits and lifestyle images) and don’t rely solely on stock imagery.

2. Your newsletter

A newsletter is a fantastic way of staying in touch with your clients, sharing value and service info. It really is a must if you want to have repeat clients. When your newsletter offers value, people will often forward it to their friends.

Use a photo of yourself in the footer of the newsletter to better build a connection with your recipients.

3. LinkedIn Profile + LinkedIn Content

Your LinkedIn photo is often the first impression in a professional context. It’s not just a profile image, it’s your credibility signal.

Use your brand photos for:

* Profile headshot (clear, confident, current)

* Banner image (your positioning, not stock imagery)

* Featured section (articles, talks, offers)

* Posts (especially thought leadership content)

Consistent imagery builds recognition and reinforces your authority over time.

4. Your e-mail signature

A great e-mail signature goes a long way. It should include your headshot for the purpose of building a connection. People always like to see a face behind a business. Your clients will also remember you better when they see a photo of you.

5. Your Instagram

Please remember that if you want people to remember you and know who you are, it is simply not enough to only show your face in your profile photo.

When building a personal brand, use a photo of yourself at least once every 9/12 posts (preferably 9!).

For high end businesses, use mostly or only professional photos. Otherwise, you can mix both professional and phone photos (still looking nice and on brand though!)

6. Your business card

Please don’t forget about putting your photo on the business card. If you have a more modern card, you can easily put the information on one side of it and your photo on the other side for a clean look. When giving out business cards, majority of people won’t even remember you unless there’s a photo on the card.