portrait photographer

Relationship Coach Fareen Jaffer

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It was great to work with Relationship Coach Fareen Jaffer!

Fareen has not just beauty but also infectious energy and a compassionate soul. Her Branding/Website Photoshoot was as fun as she is.

The most important word when it comes to Branding/Website Photoshoots is “consistency”. In the consultation before the photoshoot, we talk in detail about colours, style and mood of the photos so they can be consistent for a website and social media platforms.


Want to find out more? Book a phone consultation here

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Realtor Sylvia Smith

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Meet Sylvia Smith, a GTA Realtor with extended knowledge about the investment market! Sylvia’s photoshoot was bright and effortless. Lavender is her favorite colour, so we made it the accent colour for this branding photoshoot. We were very lucky - lilacs were in full bloom the week of Sylvia’s photoshoot!

As with every Branding Photoshoot, the goal was to show Sylvia's professional persona and style. Lifestyle photography done in a tastefully decorated property is always a great idea for realtors. When choosing props, we kept in mind Sylvia's brand colours in order to create a very consistent look.


Want to find out more? Book a phone consultation here

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Michelle Zare

Michelle Zare of Zare Paralegal

Michelle Zare of Zare Paralegal

Recently we got a chance to work with lovely Michelle Zare on her Branding/Website Photoshoot.

Michelle is the Founder of Zare Paralegal and has over a decade of experience in the field of WSIB law. With an educational background in social justice, Michelle started her practice with a vision to provide guidance and assistance to those who cannot advocate for themselves.

Michelle opted for strong branding colours with dominating white, red and black.

Our Creative Team:

Stylist: Christie Ressel

Make-up Artist: @makeupworx_meaghan

Hair: @koupistudios


Want to find out more? Book a phone consultation HERE

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Nicole Blair Events

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Meet Nicole of Nicole Blair Events, an Event Specialist. Nicole specializes in planning and curating weddings and other events in Toronto and beyond. It was a pleasure to work with this girlboss on her Website/Branding Photoshoot because we’re both lovers of minimalist style! Black and white with touches of mauve and magenta was the timeless palette for Nicole’s photoshoot.

The most important word when it comes to Branding Photoshoots is “consistency”. In the consultation before the photoshoot, we talk in detail about colours, style and mood of the photos so they can be consistent for a website and social media platforms.

As with every Website/Branding Photoshoot, the goal was to show Nicole's professional persona and style. We made sure to capture headshots and lifestyle photography for all marketing needs! When choosing props, we kept in mind Nicole’s brand colours in order to create a very consistent look.

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Want to find out more? Book a phone consultation HERE

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Raj Girn

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How lovely to work again with Raj Girn!

Raj is a multi-award winning media and events entrepreneur, brand strategist, marketing consultant, confidence coach and entertainment personality. This photoshoot was all about her new branding and new website. I can’t believe it’s been 4 years since Raj’s last photoshoot with us - time truly flies!

I always ask people to bring at least one white clothing item to their photoshoot. A white outfit is crisp and fresh, it will never go out of style and it’s a perfect canvas to show off your personality.

This time around, I finally got to photograph Raj in white!

When you love what you do, you want to do it all day, every day.

I could honestly photograph Raj for hours on end. The work our whole team did was so passion-driven. From incredible make-up by Shirley Wu to the help of Raj’s friend, designer Allia Qureshi.


Want to find out more? Book a phone consultation here

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Writer Kate Freiman

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Meet award-winning, national best-selling writer Kate Freiman. Kate is an author behind many romance novels and Toronto is her home. In her private life, as she says, Kate tends her garden, fixes things that break and finds things that get lost, reads voraciously, and acts as personal assistant to two cats, a dog and a horse. ⁣
⁣Kate’s elegance and poise truly impressed and inspired me. I’m so grateful she trusted me to capture her. Our Stylist for the photoshoot was Rinat Samuel.

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Want to find out more? Book a phone consultation here

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Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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