portrait photography

Raj Girn

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How lovely to work again with Raj Girn!

Raj is a multi-award winning media and events entrepreneur, brand strategist, marketing consultant, confidence coach and entertainment personality. This photoshoot was all about her new branding and new website. I can’t believe it’s been 4 years since Raj’s last photoshoot with us - time truly flies!

I always ask people to bring at least one white clothing item to their photoshoot. A white outfit is crisp and fresh, it will never go out of style and it’s a perfect canvas to show off your personality.

This time around, I finally got to photograph Raj in white!

When you love what you do, you want to do it all day, every day.

I could honestly photograph Raj for hours on end. The work our whole team did was so passion-driven. From incredible make-up by Shirley Wu to the help of Raj’s friend, designer Allia Qureshi.


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Writer Kate Freiman

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Meet award-winning, national best-selling writer Kate Freiman. Kate is an author behind many romance novels and Toronto is her home. In her private life, as she says, Kate tends her garden, fixes things that break and finds things that get lost, reads voraciously, and acts as personal assistant to two cats, a dog and a horse. ⁣
⁣Kate’s elegance and poise truly impressed and inspired me. I’m so grateful she trusted me to capture her. Our Stylist for the photoshoot was Rinat Samuel.

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Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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5 years of solopreneurship

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Hello loves! For those of you who are new to our blog and website, my name is Agnes and I’m a Photographer. My specialty is portraiture and personal branding photography for women. My superpower is making everyone comfortable in front of my lens and making them look their best.

I love sharing about my business/solopreneur journey and featuring other lovely fempreneurs on my blog. That’s because I’m very passionate about women empowerment. Things are changing in the world and I truly believe that We Rise Together.

With the 5th anniversary of my solopreneurship coming, there’s a lot of reflecting and strategizing for the future. I won’t lie to you - even though I didn’t struggle long to create a successful business, it wasn’t easy and it definitely took much more than just positive thinking. I gave it all I had!

Looking back, I can honestly say that investing in myself was the best choice I ever made. We all have talents but we also all have areas needing work and improvement. You need to spend time or money (or both) working on those areas or you will stay stuck. In my third year of entrepreneurship I finally invested into learning about marketing and business from a great mentor who also specialized in my niche. The true growth only started after that and oh my - was is fast! Things literally changed over a few months and grew from there.

It’s not easy, but I know one thing: everything is possible with a positive mindset, true passion for your work and the willingness to learn and work!

Wishing you a great week ahead.

xoxo,

Agnes

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Toronto Realtor Lara Stasiw

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This photoshoot’s motto could have been “less is more”.

Meet Lara Stasiw, a Toronto Realtor with great style! It was a pleasure to work with this girlboss. We’re both lovers of organic, minimalist style, so it was an effortless working experience from the start. Black and white with fresh touches of green and pink was the timeless palette for Lara’s photoshoot.

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As with every Branding Photoshoot, the goal was to show Lara's professional persona and style. Lifestyle photography done in a tastefully decorated property is always a great idea for realtors. When choosing props, we kept in mind Lara's brand colours in order to create a very consistent look.


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Spring with Christie Ressel

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It’s been lovely to finally welcome spring with Stylist Christie Ressel!

Everything is waking up to life and we are coming out of our hibernation mode. It’s always such an inspiring time to refresh your style and your closet. If you’re like me and you’re drawn towards greys and blacks during winter, you’ll like the energizing pop of colour in Christie’s spring outfits.

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I’m a big lover of white, so obviously I loved the bright outfits Christie styled for this photoshoot. I especially like how the coral top goes with Louboutin’s soles in the outfit below.

Here are some of the items I realized I truly need to get for this spring after working on this photoshoot with Christie: a new pair of jeans, 7/8 pants, a feminine tank top, colourful shoes and a statement necklace!

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I work with Agnes on a regular basis for my photos and she’s made life so much easier for me! Photos were always such a source of frustration for me. Now, thanks to Agnes, they’re a breeze! She sources locations for our shoots, keeps my branding colours aligned in the photos, and always delivers the photos to me so quickly; she’s such a pro! On top of all of that, she’s a complete delight to work with. I highly recommend working with her when it comes to your business; you won’t regret it!
— Christie Ressel
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Interested in learning about Spring Capsule Wardrobe? Watch Christie’s Video here:


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Spring Favourites

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Spring Favourites!


Spring is here and I don’t know about you but for me it’s the perfect time to make some changes & do some shopping! I’m not a shopping addict at all, but when seasons change from winter to spring, I’m always inspired to refresh my wardrobe and my home. Here are some of my Spring Favourites:

DRESS

This dress is not something I would usually try on! I love pairing it with cute pantyhose, hats, it goes great with both jackets and coats. A good reminder to get out of your comfort zone and try something different.

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ACCESSORIES

I purchased quite a few pairs of earrings from Simons. I photographed a very stylish Realtor Lara Stasiw a few weeks ago and she brought the most beautiful earrings to her photoshoot. It pushed me to refresh my neglected jewellery box.

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PHOTO OF THE SEASON

This photo I took of Hair & Makeup Artist and Educator Tuhina reminded me of the Tale of Two Wolves:

An old Cherokee is teaching his grandson about life. “A fight is going on inside me,” he said to the boy.
“It is a terrible fight and it is between two wolves. One is evil – he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.”
He continued, “The other is good – he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you – and inside every other person, too.”
The grandson thought about it for a minute and then asked his grandfather, “Which wolf will win?”
The old Cherokee simply replied, “The one you feed.”

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BOOK

My favorite book recently was “Sapiens”. It’s a grand overview of the history of humankind. I may not agree with the author on all his points, but I enjoyed it a lot, not to mention learned a lot as well. It really made me think about our species, what we’ve accomplished and where we’re going.

TV SHOW


I honestly can’t remember the last time I laughed (out loud!) so much watching a TV Show. Rachel Bloom, the creator and main star of “Crazy Ex-Girlfriend” is a breath of fresh air. Don’t let the title fool you, in addition to being extremely funny, this show is also really smart. I was surprised to see it was a musical - but the songs are absolutely hilarious, I think “I’m So Good At Yoga” and “Let’s Generalize About Men” are my favourites!

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QUOTE

I think this quote says it all. Life can be a crazy ride and the only thing we truly have control over is ourselves and our attitude!

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I hope you enjoyed my Spring Favourites and found them inspiring! Wishing you the most beautiful Spring!

xoxo

Agnes


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