personal branding toronto

Payal Bhakta, The Eastern Bazaar

Payal Bhakta of The Eastern Bazaar

Payal Bhakta of The Eastern Bazaar

I loved working with Payal on her Personal Branding Photoshoot so much it’s really hard to find the right words to describe it but “magic” could certainly be one of them!

Payal is an Interior Designer and a true visionaire. The set up for her photoshoot actually started two days prior, because we wanted to feature quite a few statement pieces from her store, like the iconic peacock chair or Balinese parasol and of course crystals.

We loved decorating multiple photo sets with crystals, which made me realize they truly go with all types of interior design. They looked amazing in a Scandinavian bedroom, eclectic living room and bohemian garden.

We simply had to take advantage of a beautiful summer day and also take photos outside!


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Pink Avocado Nutrition

Nutritionist Cathy Missios

Nutritionist Cathy Missios

September is here! August and September are actually my two favorite months for outdoor photoshoots. Thanks to cooler temperatures we don’t get tired and sweaty so easily, light is slightly less harsh and our make-up doesn’t run… These are all things that make lifestyle outdoor photoshoots way more productive and successful.

For this photoshoot with Cathy from Pink Avocado Nutrition we did a ton of fun things including a picnic in a nearby park and a trip to a great local grocery store Apple Factory.

Here are some Perfect Picnic tips from Cathy:

  1. Check the weather!

  2. Keep the food as simple as possible, pick up prepared foods and snacks, pre-cut fruits. Crackers, grapes, cheese are great snacks.

  3. Carefully pack one real knife—a camping knife if you have one—and have it handy in case there’s baguette to be sliced. I wrap mine in tea towels, handy and a little safer.

For all picnic tips, visit Cathy’s blog.


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Dressing professionally & creatively as a Photographer

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Dressing in black and being creative with your outfits at the same time?

When you’re a professional working with people one on one, your presentation is always important. You can never dismiss the power of first impressions, how you dress and carry yourself also says a lot about you. You even show you respect your clients by dressing in a clean and professional manner for them. Even if it’s on a subconscious level, they will always appreciate it!

Before I became a Photographer, I was in another creative field which allowed me to dress in a fun way and I could be as creative with my wardrobe as I wanted. When I became a Professional Photographer, I had a bit of a hard time with the fact they dress mostly in black. So I made it my own! Even though I'm a bit limited with colour, I now love playing with different styles, textures and lines. I think it’s quite great to be able to show that we’re creative through our wardrobe.

This dress is one of my favourite work outfits for the summer. It's so flowy it doesn't restrict my moves in any way. The asymmetric lines are fun and creative (plus flattering!) and I still look professional. I usually pair it with black flats for work. After hours, I can easily make this outfit more casual by adding more summer-themed accessories.

Beach Photoshoot with Laura De Sanctis

Nutritionist Laura De Sanctis

Nutritionist Laura De Sanctis

Aah, beach photoshoots! I’m a beach bum at heart and I love being on the beach, both for pleasure and work. There’s something so freeing about walking bare foot, putting your feet in the sand and having sun and wind caress your skin.

So I was very excited when Laura from Go With Your Gut decided she wanted her next photoshoot to take place at the beach. We’re quite lucky in Toronto where we have several lovely beaches so we didn’t have to travel far. Bluffers Park in addition to a big beach has wild, tropical looking greenery, which was also a beautiful background for photos and perfect for Laura’s brand.

You can tell she belongs at the beach!

Stunning views & tropical greenery

were perfect for Laura’s brand


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Summer with Personal Stylist Christie Ressel

Personal Stylist & Youtuber Christie Ressel

Personal Stylist & Youtuber Christie Ressel

Summer is in full swing!

It’s my favorite time to dress up so another photoshoot with Christie Ressel was just what I craved. Vibrant colours, fun outfits, creativity at it’s finest. I always feel so “charged” after a photoshoot with Christie, because of her positive energy.

We started off this photoshoot with a great kimono outfit. Kimonos are such a must-have this summer, they go with almost everything!

Healthy mindset is a topic that comes up often in our conversations with Christie. This time we were talking about the “Someday Mindset”. I love Christie’s thoughts on the subject:

“Oh, I’m going to buy ______ for myself when I’ve lost all of my weight.”

I’m all about creating and maintaining a healthy lifestyle, but I do worry about the message many are sending themselves by putting off things they deem special, investment oriented, or feel good for a body or image ideal that is somewhere down the road.

What does that mean we’re communicating to our PRESENT self?

While having goals are good, it’s also JUST as important to love and appreciate yourself AS YOU ARE while you embark on your lifestyle journey. .

Just because your jeans size may not be your ideal, doesn’t mean you hold any less value.

You are beautiful.

You are valuable.

You are worthy of all the things you desire; now and in the future”

Express yourself. Find what inspires you. Experiment with things you’ve always wanted to. Allow your inner light to playfully come out through fashion
— Christie Ressel

If you enjoy Christie’s outfits, like her style and fashion and philosophy, head over to her website or YouTube channel, you’ll find so much inspiration there.

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We finished off this photoshoot with one of my favorite outfits on Christie ever! The creative combination of shapes and patterns made me fall in love with this outfit.

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Art of Marina

Watercolour Artist & Kimono Designer Marina Billinghurst

Watercolour Artist & Kimono Designer Marina Billinghurst

What a treat it was to finally work with Toronto Watercolour Artist & Kimono Designer Marina Billinghurst!

Marina’s work is becoming super popular not only in Toronto but also across the world. We had the pleasure of photographing the artist herself in her stunning Junction studio before heading out to Pure Studios for more photos.

Marina’s dreamy watercolour patterns adorn not only wall art but also accessories and of course her stunning kimonos. It was time to photograph it all!

Marina’s photos are just like her personality: effortless, free-spirited, creative, dreamy!

Marina is super warm and you simply want to be around her, but this lovely spirit also possesses an incredible strength. When she suffered a horrible car accident and learned about her mom being diagnosed with cancer shortly after, she decided there was nowhere to go but up.

Life is short and we just don’t know when or why it’s our time.

But we do know when we have to do something.

And we do it.
— Marina Billnghurst

Want to find out more? Book a phone consultation HERE

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Starting Summer with Personal Stylist Christie Ressel

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It finally feels like summer is coming to Toronto. I don’t know about you but I’m always beyond excited to jump into summer clothes. So excited in fact that I usually forget about sunscreen the first day of nice weather and get completely burnt. It’s the same story this year and I’m as red as a lobster as I’m writing these words.

Together with Christie Ressel, we were waiting for some time now to finally photograph summer clothes! I loved every outfit Christie brought to this photoshoot. It always amazes me how all of Christie’s clothes go together since she’s a big fan of the capsule wardrobe concept.

There is no reason to put off wearing items that make you feel special and that ARE special. They’ll put an extra pep in your step, make you feel good, and will create some really beautiful looks in your wardrobe. If you feel they are too “dressy”, pair them with casual items in your closet to make them daytime appropriate
— Christie Ressel

Isn’t it amazing how the right outfits make you feel ON? Confident, energized, capable, inspired? Purchasing only outfits that make you feel your best is a big part of Christie’s wardrobe philosophy. It’s so important to bring those outfits to your photoshoot!

When I asked Christie which city would represent her brand well, she answered without a doubt: Paris and London.

Even if you don’t live in your Ideal Brand City, you can still find lovely places that have a similar vibe. It’s exciting and so fulfilling to find those little gems. The cafe in the photos below was actually created by a couple who lived in Paris for years and decided to bring a piece of Paris to Canada.

If you enjoyed Christie’s outfits, like her style and fashion and philosophy, head over to her website or YouTube channel, you’ll find so much inspiration there.

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