personal brand

Summer with Personal Stylist Christie Ressel

Personal Stylist & Youtuber Christie Ressel

Personal Stylist & Youtuber Christie Ressel

Summer is in full swing!

It’s my favorite time to dress up so another photoshoot with Christie Ressel was just what I craved. Vibrant colours, fun outfits, creativity at it’s finest. I always feel so “charged” after a photoshoot with Christie, because of her positive energy.

We started off this photoshoot with a great kimono outfit. Kimonos are such a must-have this summer, they go with almost everything!

Healthy mindset is a topic that comes up often in our conversations with Christie. This time we were talking about the “Someday Mindset”. I love Christie’s thoughts on the subject:

“Oh, I’m going to buy ______ for myself when I’ve lost all of my weight.”

I’m all about creating and maintaining a healthy lifestyle, but I do worry about the message many are sending themselves by putting off things they deem special, investment oriented, or feel good for a body or image ideal that is somewhere down the road.

What does that mean we’re communicating to our PRESENT self?

While having goals are good, it’s also JUST as important to love and appreciate yourself AS YOU ARE while you embark on your lifestyle journey. .

Just because your jeans size may not be your ideal, doesn’t mean you hold any less value.

You are beautiful.

You are valuable.

You are worthy of all the things you desire; now and in the future”

Express yourself. Find what inspires you. Experiment with things you’ve always wanted to. Allow your inner light to playfully come out through fashion
— Christie Ressel

If you enjoy Christie’s outfits, like her style and fashion and philosophy, head over to her website or YouTube channel, you’ll find so much inspiration there.

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We finished off this photoshoot with one of my favorite outfits on Christie ever! The creative combination of shapes and patterns made me fall in love with this outfit.

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Relationship Coach Fareen Jaffer

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It was great to work with Relationship Coach Fareen Jaffer!

Fareen has not just beauty but also infectious energy and a compassionate soul. Her Branding/Website Photoshoot was as fun as she is.

The most important word when it comes to Branding/Website Photoshoots is “consistency”. In the consultation before the photoshoot, we talk in detail about colours, style and mood of the photos so they can be consistent for a website and social media platforms.


Want to find out more? Book a phone consultation here

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Art of Marina

Watercolour Artist & Kimono Designer Marina Billinghurst

Watercolour Artist & Kimono Designer Marina Billinghurst

What a treat it was to finally work with Toronto Watercolour Artist & Kimono Designer Marina Billinghurst!

Marina’s work is becoming super popular not only in Toronto but also across the world. We had the pleasure of photographing the artist herself in her stunning Junction studio before heading out to Pure Studios for more photos.

Marina’s dreamy watercolour patterns adorn not only wall art but also accessories and of course her stunning kimonos. It was time to photograph it all!

Marina’s photos are just like her personality: effortless, free-spirited, creative, dreamy!

Marina is super warm and you simply want to be around her, but this lovely spirit also possesses an incredible strength. When she suffered a horrible car accident and learned about her mom being diagnosed with cancer shortly after, she decided there was nowhere to go but up.

Life is short and we just don’t know when or why it’s our time.

But we do know when we have to do something.

And we do it.
— Marina Billnghurst

Want to find out more? Book a phone consultation HERE

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Stephanie Wolfe

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Meet Money Coach Stephanie Wolfe! Working together on her Branding Photoshoot was lots of fun, because this lady’s energy is simply lovely.

Stephanie is always smiling, joking and she has that “glass half full” approach to all situations in life, which I’m sure has a lot to do with being successful in her area of expertise, which is financial literacy. It can be a tough and confusing topic, so having a positive attitude is a must!

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I truly loved the color palette of Stephanie’s photoshoot. Calming yet luxuorious, it made me very trigger (camera trigger of course ;) happy!

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Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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5 years of solopreneurship

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Hello loves! For those of you who are new to our blog and website, my name is Agnes and I’m a Photographer. My specialty is portraiture and personal branding photography for women. My superpower is making everyone comfortable in front of my lens and making them look their best.

I love sharing about my business/solopreneur journey and featuring other lovely fempreneurs on my blog. That’s because I’m very passionate about women empowerment. Things are changing in the world and I truly believe that We Rise Together.

With the 5th anniversary of my solopreneurship coming, there’s a lot of reflecting and strategizing for the future. I won’t lie to you - even though I didn’t struggle long to create a successful business, it wasn’t easy and it definitely took much more than just positive thinking. I gave it all I had!

Looking back, I can honestly say that investing in myself was the best choice I ever made. We all have talents but we also all have areas needing work and improvement. You need to spend time or money (or both) working on those areas or you will stay stuck. In my third year of entrepreneurship I finally invested into learning about marketing and business from a great mentor who also specialized in my niche. The true growth only started after that and oh my - was is fast! Things literally changed over a few months and grew from there.

It’s not easy, but I know one thing: everything is possible with a positive mindset, true passion for your work and the willingness to learn and work!

Wishing you a great week ahead.

xoxo,

Agnes

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Tuhina

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Meet an amazing Hair & Make-up Artist and Educator Tuhina! Tuhina wanted her photos to be iconic and timeless. She loves wearing black and gold, so she prepared great outfits in those colors. Props included a director’s chair and of course a make-up artist’s kit!

Through our gentle process, this beauty opened up during the magical afternoon of her photoshoot.

Art is the elimination of the unnecessary
— Pablo Picasso

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