toronto photographer

Pink Avocado Nutrition

Nutritionist Cathy Missios

Nutritionist Cathy Missios

September is here! August and September are actually my two favorite months for outdoor photoshoots. Thanks to cooler temperatures we don’t get tired and sweaty so easily, light is slightly less harsh and our make-up doesn’t run… These are all things that make lifestyle outdoor photoshoots way more productive and successful.

For this photoshoot with Cathy from Pink Avocado Nutrition we did a ton of fun things including a picnic in a nearby park and a trip to a great local grocery store Apple Factory.

Here are some Perfect Picnic tips from Cathy:

  1. Check the weather!

  2. Keep the food as simple as possible, pick up prepared foods and snacks, pre-cut fruits. Crackers, grapes, cheese are great snacks.

  3. Carefully pack one real knife—a camping knife if you have one—and have it handy in case there’s baguette to be sliced. I wrap mine in tea towels, handy and a little safer.

For all picnic tips, visit Cathy’s blog.


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Realtor Sylvia Smith

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Meet Sylvia Smith, a GTA Realtor with extended knowledge about the investment market! Sylvia’s photoshoot was bright and effortless. Lavender is her favorite colour, so we made it the accent colour for this branding photoshoot. We were very lucky - lilacs were in full bloom the week of Sylvia’s photoshoot!

As with every Branding Photoshoot, the goal was to show Sylvia's professional persona and style. Lifestyle photography done in a tastefully decorated property is always a great idea for realtors. When choosing props, we kept in mind Sylvia's brand colours in order to create a very consistent look.


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Summer Favorites

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It’s been such a beautiful and busy summer so far!

Canadian summer is simply amazing and I always want to make the best of it. It’s always a challenge, because on one hand I want to enjoy it for myself and on the other hand, it’s truly the perfect time to create stunning imagery for people, so I’m also very busy with work. So even tough I don’t normally drink coffee, this summer I’ve been starting pretty much every day with not one but two cups of coffee or green tea matcha!

Here are some of my favorites so far this lovely summer.

  1. Southwest Ontario

I think it’s so important for creative professionals to take the time to get inspired. The reason behind our family getaway to Southwest Ontario was exactly that. I’ve never been to this part of Ontario, but Krystle’s Southwest Ontario Travel Guide made it so easy! We started our trip by visiting Bonnieheath Estate Lavender & Winery, then we spent a day at Point Pelee Provincial Park, we also had a great time in Leamington, Amherstburg, countless wineries and beaches in the area. I don’t think I need to add the house we stayed at was beyond stunning. I hope to do more photoshoots here for sure.

2. Little White Dress

White cotton or linen dresses are simply the best in the summer. They make our tan look stunning, they easily go with every accessory and they photograph beautifully. My love for white means of course I have way too many white dresses, but I simply can’t resist to get more…

3. Monsieur Big Mascara

In the summertime, all we need is some mascara and lip gloss. I’ve been struggling to find a good mascara that works for me for some time but this one has quickly become my favorite!

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4. Art of Marina Kimono

Meeting and working with Art of Marina meant finally seeing her products in person. I’m not an online shopper but when I can see a quality product, actually feel it and touch it, I can become a loyal client. Marina’s kimonos stole my heart (I’m hardly the first one!). This cashmere one feels incredible against your skin, I love throwing it over a swimsuit when I’m ready to chill by the pool after a hard day of work.⁣

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5. Formal Dress

Clients ask me all the time where to go shopping before their Personal Branding Photoshoots. My top answer is always Simons. In addition to a great variety of styles, the clothes are really good quality. This dress is the perfect example of why Simons is my favorite store. It’s elegant and timeless (finding a summer dress with long sleeves is not easy!), it also fits like a glove.

6. Prayer Beads & Mugs from Decor by Christine

Some time ago I had a chance to work with a great Interior Designer Christine Da Costa. Christine brought such amazing photoshoot accessories from her online store. I had to get prayer beads and mugs for myself, they are such a beautiful but also soulful addition to any home!


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Michelle Zare

Michelle Zare of Zare Paralegal

Michelle Zare of Zare Paralegal

Recently we got a chance to work with lovely Michelle Zare on her Branding/Website Photoshoot.

Michelle is the Founder of Zare Paralegal and has over a decade of experience in the field of WSIB law. With an educational background in social justice, Michelle started her practice with a vision to provide guidance and assistance to those who cannot advocate for themselves.

Michelle opted for strong branding colours with dominating white, red and black.

Our Creative Team:

Stylist: Christie Ressel

Make-up Artist: @makeupworx_meaghan

Hair: @koupistudios


Want to find out more? Book a phone consultation HERE

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Art of Marina

Watercolour Artist & Kimono Designer Marina Billinghurst

Watercolour Artist & Kimono Designer Marina Billinghurst

What a treat it was to finally work with Toronto Watercolour Artist & Kimono Designer Marina Billinghurst!

Marina’s work is becoming super popular not only in Toronto but also across the world. We had the pleasure of photographing the artist herself in her stunning Junction studio before heading out to Pure Studios for more photos.

Marina’s dreamy watercolour patterns adorn not only wall art but also accessories and of course her stunning kimonos. It was time to photograph it all!

Marina’s photos are just like her personality: effortless, free-spirited, creative, dreamy!

Marina is super warm and you simply want to be around her, but this lovely spirit also possesses an incredible strength. When she suffered a horrible car accident and learned about her mom being diagnosed with cancer shortly after, she decided there was nowhere to go but up.

Life is short and we just don’t know when or why it’s our time.

But we do know when we have to do something.

And we do it.
— Marina Billnghurst

Want to find out more? Book a phone consultation HERE

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Stephanie Wolfe

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Meet Money Coach Stephanie Wolfe! Working together on her Branding Photoshoot was lots of fun, because this lady’s energy is simply lovely.

Stephanie is always smiling, joking and she has that “glass half full” approach to all situations in life, which I’m sure has a lot to do with being successful in her area of expertise, which is financial literacy. It can be a tough and confusing topic, so having a positive attitude is a must!

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I truly loved the color palette of Stephanie’s photoshoot. Calming yet luxuorious, it made me very trigger (camera trigger of course ;) happy!

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Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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