personal branding

Summer with Personal Stylist Christie Ressel

Personal Stylist & Youtuber Christie Ressel

Personal Stylist & Youtuber Christie Ressel

Summer is in full swing!

It’s my favorite time to dress up so another photoshoot with Christie Ressel was just what I craved. Vibrant colours, fun outfits, creativity at it’s finest. I always feel so “charged” after a photoshoot with Christie, because of her positive energy.

We started off this photoshoot with a great kimono outfit. Kimonos are such a must-have this summer, they go with almost everything!

Healthy mindset is a topic that comes up often in our conversations with Christie. This time we were talking about the “Someday Mindset”. I love Christie’s thoughts on the subject:

“Oh, I’m going to buy ______ for myself when I’ve lost all of my weight.”

I’m all about creating and maintaining a healthy lifestyle, but I do worry about the message many are sending themselves by putting off things they deem special, investment oriented, or feel good for a body or image ideal that is somewhere down the road.

What does that mean we’re communicating to our PRESENT self?

While having goals are good, it’s also JUST as important to love and appreciate yourself AS YOU ARE while you embark on your lifestyle journey. .

Just because your jeans size may not be your ideal, doesn’t mean you hold any less value.

You are beautiful.

You are valuable.

You are worthy of all the things you desire; now and in the future”

Express yourself. Find what inspires you. Experiment with things you’ve always wanted to. Allow your inner light to playfully come out through fashion
— Christie Ressel

If you enjoy Christie’s outfits, like her style and fashion and philosophy, head over to her website or YouTube channel, you’ll find so much inspiration there.

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We finished off this photoshoot with one of my favorite outfits on Christie ever! The creative combination of shapes and patterns made me fall in love with this outfit.

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Relationship Coach Fareen Jaffer

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It was great to work with Relationship Coach Fareen Jaffer!

Fareen has not just beauty but also infectious energy and a compassionate soul. Her Branding/Website Photoshoot was as fun as she is.

The most important word when it comes to Branding/Website Photoshoots is “consistency”. In the consultation before the photoshoot, we talk in detail about colours, style and mood of the photos so they can be consistent for a website and social media platforms.


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Art of Marina

Watercolour Artist & Kimono Designer Marina Billinghurst

Watercolour Artist & Kimono Designer Marina Billinghurst

What a treat it was to finally work with Toronto Watercolour Artist & Kimono Designer Marina Billinghurst!

Marina’s work is becoming super popular not only in Toronto but also across the world. We had the pleasure of photographing the artist herself in her stunning Junction studio before heading out to Pure Studios for more photos.

Marina’s dreamy watercolour patterns adorn not only wall art but also accessories and of course her stunning kimonos. It was time to photograph it all!

Marina’s photos are just like her personality: effortless, free-spirited, creative, dreamy!

Marina is super warm and you simply want to be around her, but this lovely spirit also possesses an incredible strength. When she suffered a horrible car accident and learned about her mom being diagnosed with cancer shortly after, she decided there was nowhere to go but up.

Life is short and we just don’t know when or why it’s our time.

But we do know when we have to do something.

And we do it.
— Marina Billnghurst

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Raj Girn

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How lovely to work again with Raj Girn!

Raj is a multi-award winning media and events entrepreneur, brand strategist, marketing consultant, confidence coach and entertainment personality. This photoshoot was all about her new branding and new website. I can’t believe it’s been 4 years since Raj’s last photoshoot with us - time truly flies!

I always ask people to bring at least one white clothing item to their photoshoot. A white outfit is crisp and fresh, it will never go out of style and it’s a perfect canvas to show off your personality.

This time around, I finally got to photograph Raj in white!

When you love what you do, you want to do it all day, every day.

I could honestly photograph Raj for hours on end. The work our whole team did was so passion-driven. From incredible make-up by Shirley Wu to the help of Raj’s friend, designer Allia Qureshi.


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Starting Summer with Personal Stylist Christie Ressel

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It finally feels like summer is coming to Toronto. I don’t know about you but I’m always beyond excited to jump into summer clothes. So excited in fact that I usually forget about sunscreen the first day of nice weather and get completely burnt. It’s the same story this year and I’m as red as a lobster as I’m writing these words.

Together with Christie Ressel, we were waiting for some time now to finally photograph summer clothes! I loved every outfit Christie brought to this photoshoot. It always amazes me how all of Christie’s clothes go together since she’s a big fan of the capsule wardrobe concept.

There is no reason to put off wearing items that make you feel special and that ARE special. They’ll put an extra pep in your step, make you feel good, and will create some really beautiful looks in your wardrobe. If you feel they are too “dressy”, pair them with casual items in your closet to make them daytime appropriate
— Christie Ressel

Isn’t it amazing how the right outfits make you feel ON? Confident, energized, capable, inspired? Purchasing only outfits that make you feel your best is a big part of Christie’s wardrobe philosophy. It’s so important to bring those outfits to your photoshoot!

When I asked Christie which city would represent her brand well, she answered without a doubt: Paris and London.

Even if you don’t live in your Ideal Brand City, you can still find lovely places that have a similar vibe. It’s exciting and so fulfilling to find those little gems. The cafe in the photos below was actually created by a couple who lived in Paris for years and decided to bring a piece of Paris to Canada.

If you enjoyed Christie’s outfits, like her style and fashion and philosophy, head over to her website or YouTube channel, you’ll find so much inspiration there.

Want to find out more? Book a phone consultation here

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Writer Kate Freiman

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Meet award-winning, national best-selling writer Kate Freiman. Kate is an author behind many romance novels and Toronto is her home. In her private life, as she says, Kate tends her garden, fixes things that break and finds things that get lost, reads voraciously, and acts as personal assistant to two cats, a dog and a horse. ⁣
⁣Kate’s elegance and poise truly impressed and inspired me. I’m so grateful she trusted me to capture her. Our Stylist for the photoshoot was Rinat Samuel.

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Stephanie Wolfe

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Meet Money Coach Stephanie Wolfe! Working together on her Branding Photoshoot was lots of fun, because this lady’s energy is simply lovely.

Stephanie is always smiling, joking and she has that “glass half full” approach to all situations in life, which I’m sure has a lot to do with being successful in her area of expertise, which is financial literacy. It can be a tough and confusing topic, so having a positive attitude is a must!

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I truly loved the color palette of Stephanie’s photoshoot. Calming yet luxuorious, it made me very trigger (camera trigger of course ;) happy!

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