You must have noticed by now that our Personal Branding/Website Photoshoots are very popular with image-savvy female entrepreneurs! I always pour my heart and soul into projects with fellow girlbosses because I want to support them and give them the best possible imagery so they can stand out and communicate what they are all about!
Every photoshoot is special. Chelsea Johnson is the Host of Cue to Cue Podcast for Performers. Her experience as an actor, singer, director and vocal coach makes her an awesome Podcast Teacher!
Chelsea is currently finishing her Online Course for Podcasters, so we asked her what are Three Questions You Must Ask Yourself Before Starting A Podcast. Keep on scrolling to find out!
Chelsea's brand colors are gold/yellow, black, white and she loves metalics, so we designed the photoshoot and styled the sets with this in mind! If you look closely, you'll notice Chelsea's eye color is actually gold! #thegirlwithgoldeneyes
Watch Chelsea's Super-Fun Social Media Ad!
THREE TIPS FROM CHELSEA ABOUT STARTING A PODCAST
1. What is the purpose of your podcast (other than to drive sales to your current business)?
Ask yourself, what do you want your listener to take away from tuning in? Do you want to educate, entertain, or perhaps inspire your audience? There absolutely can be crossover but what is the reason the listener will deliberately come to your podcast for? It doesn’t mean you can’t be funny and educate people but one of those two will end up being the reason people will keep coming back to your show.
2. Is this a hobby or a serious endeavour?
If you want to keep your podcast a hobby and just do some periodic episodes whenever the feeling strikes then you don’t need to concern yourself any further. Have fun! For those of you who want to take podcasting seriously and grow your audience and have the potential for monetization then you need to be prepared to work. Some people start a podcast because they enjoy listening to podcasts and think that it seems like a lot of fun! All you have to do is turn on the microphone! How hard can it be? I will be the first to tell you that I absolutely love podcasting and love it even more than I thought I would initially but make no mistake, like anything else that you want to get good at, it takes time and consistent effort.
Tip: Decide how often you would like to release an episode. Once a month? Once a week? Understand that once you release your first episode(s) Apple Podcast looks at how consistently you are releasing new episodes and takes that into consideration when placing you in the ranking in Apple podcasts. In other words, if you are not posting consistently, it could affect your visibility to potential listeners of your podcasts. So, if you are going to do an episode once a week, pick a day and stick with it.
3. Who do you want to serve?
This is so important! You need establish who it is you are talking to and how you are going to solve their problems. Whether that is by helping someone overcome their fears and take the leap into the world of entrepreneurship or giving someone something to laugh about while they are potentially stuck in traffic on their way home from work.
Get specific! DO NOT TRY TO SERVE EVERYONE! You will become exhausted and you will ultimately fail at it. Not everyone will listen and that’s okay. You want to have like minded listeners that engage with you and are invested in what your show brings to the table.
Like those tips from Chelsea? More here!
QUOTE OF THE DAY