girlboss

Art of Marina

Watercolour Artist & Kimono Designer Marina Billinghurst

Watercolour Artist & Kimono Designer Marina Billinghurst

What a treat it was to finally work with Toronto Watercolour Artist & Kimono Designer Marina Billinghurst!

Marina’s work is becoming super popular not only in Toronto but also across the world. We had the pleasure of photographing the artist herself in her stunning Junction studio before heading out to Pure Studios for more photos.

Marina’s dreamy watercolour patterns adorn not only wall art but also accessories and of course her stunning kimonos. It was time to photograph it all!

Marina’s photos are just like her personality: effortless, free-spirited, creative, dreamy!

Marina is super warm and you simply want to be around her, but this lovely spirit also possesses an incredible strength. When she suffered a horrible car accident and learned about her mom being diagnosed with cancer shortly after, she decided there was nowhere to go but up.

Life is short and we just don’t know when or why it’s our time.

But we do know when we have to do something.

And we do it.
— Marina Billnghurst

Want to find out more? Book a phone consultation HERE

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Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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Toronto Realtor Lara Stasiw

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This photoshoot’s motto could have been “less is more”.

Meet Lara Stasiw, a Toronto Realtor with great style! It was a pleasure to work with this girlboss. We’re both lovers of organic, minimalist style, so it was an effortless working experience from the start. Black and white with fresh touches of green and pink was the timeless palette for Lara’s photoshoot.

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As with every Branding Photoshoot, the goal was to show Lara's professional persona and style. Lifestyle photography done in a tastefully decorated property is always a great idea for realtors. When choosing props, we kept in mind Lara's brand colours in order to create a very consistent look.


Want to find out more? Book a phone consultation HERE

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Spring with Christie Ressel

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It’s been lovely to finally welcome spring with Stylist Christie Ressel!

Everything is waking up to life and we are coming out of our hibernation mode. It’s always such an inspiring time to refresh your style and your closet. If you’re like me and you’re drawn towards greys and blacks during winter, you’ll like the energizing pop of colour in Christie’s spring outfits.

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I’m a big lover of white, so obviously I loved the bright outfits Christie styled for this photoshoot. I especially like how the coral top goes with Louboutin’s soles in the outfit below.

Here are some of the items I realized I truly need to get for this spring after working on this photoshoot with Christie: a new pair of jeans, 7/8 pants, a feminine tank top, colourful shoes and a statement necklace!

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I work with Agnes on a regular basis for my photos and she’s made life so much easier for me! Photos were always such a source of frustration for me. Now, thanks to Agnes, they’re a breeze! She sources locations for our shoots, keeps my branding colours aligned in the photos, and always delivers the photos to me so quickly; she’s such a pro! On top of all of that, she’s a complete delight to work with. I highly recommend working with her when it comes to your business; you won’t regret it!
— Christie Ressel
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Interested in learning about Spring Capsule Wardrobe? Watch Christie’s Video here:


Want to find out more? Book a phone consultation HERE

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