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Art of Marina

Watercolour Artist & Kimono Designer Marina Billinghurst

Watercolour Artist & Kimono Designer Marina Billinghurst

What a treat it was to finally work with Toronto Watercolour Artist & Kimono Designer Marina Billinghurst!

Marina’s work is becoming super popular not only in Toronto but also across the world. We had the pleasure of photographing the artist herself in her stunning Junction studio before heading out to Pure Studios for more photos.

Marina’s dreamy watercolour patterns adorn not only wall art but also accessories and of course her stunning kimonos. It was time to photograph it all!

Marina’s photos are just like her personality: effortless, free-spirited, creative, dreamy!

Marina is super warm and you simply want to be around her, but this lovely spirit also possesses an incredible strength. When she suffered a horrible car accident and learned about her mom being diagnosed with cancer shortly after, she decided there was nowhere to go but up.

Life is short and we just don’t know when or why it’s our time.

But we do know when we have to do something.

And we do it.
— Marina Billnghurst

Want to find out more? Book a phone consultation HERE

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Nicole Blair Events

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Meet Nicole of Nicole Blair Events, an Event Specialist. Nicole specializes in planning and curating weddings and other events in Toronto and beyond. It was a pleasure to work with this girlboss on her Website/Branding Photoshoot because we’re both lovers of minimalist style! Black and white with touches of mauve and magenta was the timeless palette for Nicole’s photoshoot.

The most important word when it comes to Branding Photoshoots is “consistency”. In the consultation before the photoshoot, we talk in detail about colours, style and mood of the photos so they can be consistent for a website and social media platforms.

As with every Website/Branding Photoshoot, the goal was to show Nicole's professional persona and style. We made sure to capture headshots and lifestyle photography for all marketing needs! When choosing props, we kept in mind Nicole’s brand colours in order to create a very consistent look.

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Want to find out more? Book a phone consultation HERE

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Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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Lisa

Lisa

A successful Broker, lively spirit, caring friend, simply a lovely woman... We laughed over ripped jeans, shared mind boggling stories and truly enjoyed a sunny afternoon of her photoshoot…

The Biggest Mindset Mistake Women Make In Business

The Biggest Mindset Mistake Women Make In Business

Women are strong. Women have the most difficult job in the world - they are mothers. So why is creating and keeping a business alive often so difficult for us? After all, we are resourceful, we can multitask, we are responsible…

Laura De Sanctis

Laura De Sanctis

Our last photoshoot with Laura De Sanctis, Nutritionist at Go With Your Gut, was super cozy, sweet & sexy!

Veronica

Veronica

One of my New Year resolutions was to photograph more fashion, so I was thrilled to start working with Veronica! I felt very inspired when she came with wardrobe ideas to her consultation. She’s also such a sweet soul.

Veronica is our subscriber, which means she benefits from regular photoshoots. She wanted the vibe of this photoshoot to be edgy, minimalist and modern!