bossbabe

Puja Malhotra, Roop Creative Agency

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If you don’t know her yet, it’s time to meet this Branding Babe!

I met Puja Malhotra of Roop Creative Agency over two years ago and within few meetings we figured out we’re basically twins! We have similar style, personalities and work ethic. She’s my first choice for website and logo design, digital strategy & all other branding needs because she delivers excellent service and product every single time.

Puja is also a big advocate for self-love and woman empowerment, an action-oriented introvert, avid reader and a skin care creator.

Keep reading to get Puja’s insight about creating your Branding Foundation & Experience!

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Creating a brand experience is a major key factor in building a strong and successful business in today’s world. With the rise of social media and entrepreneurship and decline of storefronts - this shift makes complete sense. Branding is growing in importance because at the end of the day, even if consumers are behind a screen, they still crave an experience and relationships. Think about how you shop and where you invest.

So where do you start?

While creating your personal brand with Stylist and a Brand Photographer, keep these key branding foundations pieces in mind to help elevate your entire experience.

1. Visual Identity and Brand Personality: This is step one and definitely not one to skip! A simple swoosh with the words "Just Do It, " means so much to us today. Why? Because it is a brand that wasn't willing to sacrifice its visual identity. The visual identity has the power to create your brand's personality. It's not just about a logo, but a palette for your colours, typefaces and overall feel. Assisting in creating a look that is true to you! It's not something that changes every few years. It's concrete that's why the process is key. I take about 4-6 weeks to create a visual identity in full, and within that time I love to sit down with you to explore your brand goals, and how we are going to set you up for the next 15 years. Longevity is key because brands that change every day are not consistent and easily forgettable.  

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2. Branded Website:  When you're creating a brand experience it's important to have a place where people can land. Your website is your brand's home, it's important that this speaks volumes and allows you to take a deeper dive to share with the audience who you are, what your goals are and how you plan on getting there. You may have a massive social media following but without a website, you don't own any of it. Creating a website gives you a platform for your mailing lists and a blog following (that you OWN). And it’s a fact that fans who follow your blog or are on your list will most likely invest with you!

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3. Digital Marketing Strategy: Followers are not the key to the game, engagement is and that’s why your strategy needs to be branded to be memorable. This is the initial hello and introduction to your brand experience. We live in a society that likes to search and get to know you---only then will they invest with you, and that's why having a strong digital strategy can truly elevate your brand experience.

Branding doesn't stop there... your end product, how you present yourself, even your packaging plays off of branding however these are the foundation pieces you need to build, in order to create the rest.

Overall what is most important is that these foundation pieces work hand in hand to create a cohesive brand experience. Only then will you be able to connect to your niche and build a strong and successful business.

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Winter Favorites

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A lot of us have a love-hate relationship with this season. I’m no different. I love the atmosphere of Christmas, dreamy snow, mulled wine in restaurants, cozy sweaters. But I also have a hard time with shorter days, less sunlight and being lazy and unmotivated. Here are some of my recent favourites which have helped me enjoy this winter much more!

  1. Red Parka

    I love dressing up in winter, but when it’s quite cold, there’s nothing like a great parka. It’s a must for me when I’m travelling, makes me feel safe, comfortable and warm. This Calvin Klein model has plenty of practical pockets. When I’m travelling, I always want to have my documents, my wallet and phone in an inside pocket.

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2. Lavender Goodies: Sleepy Body Lotion & Pure Couture Soap

If you know me well, you know I’m obsessed with good quality lavender products. They are a big part of my bedtime routine. I love using the lavender soap from Pure Couture for my evening shower and afterwards Sleepy Body Lotion on my body. After this ritual, I usually fall asleep in minutes :)

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3. Pearl Ear Muffs & Gloves

Cute accessories can brighten a dark winter day. I particularly like these ear muffs because they keep my ears warm without messing up my hair!

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4. Photo of the Season: Sexy Sweater Weather

I’ve been wanting to take some sensual photos just for myself for a while now. But as it often is with those things, I kept delaying it. The main reason was gaining a few pounds, as I always do when fall starts. Then I decided I don’t need to look perfect to be happy with a photo of myself. Once the photos were done, my only regret was not having them done sooner.

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5. Quote: Women should be Brave, not perfect.

There’s a lot of famous quotes from Billie Jean (one of my favourite tennis icons), but this one is very special to me. Every single day I see women stopping themselves from marketing themselves, from speaking out, from putting themselves out there simply because they’re not perfect (in their head).
If we want to change that for our and future generations, we have to be brave. We have to consciously choose where we put our focus. Nobody will do it for us, we have to do it for ourselves. Seeking validation is pointless because if you’re doing that, you’re already giving your power away. Why not instead focus on what good we can create, how we can become masters of our craft and how we can have plenty of fun along the way.

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I hope you enjoyed my winter favorites! Before we know it, it will be spring again.


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