As women, we don’t have a problem with the giving part. We are givers by nature. We give life, we give love, we give our time, we give our support. We put our family first. We love and we love unconditionally.
I believe that’s why so many women have a problem with receiving. We are natural givers and can feel guilty about receiving. However, business is not love. It is not unconditional! It is BALANCED giving and receiving. You can do business WITH love! In fact you will be very successful if you do. But business IS NOT love.
Lack of balance with giving and receiving is a recipe for a disaster. It can begin very early in the process, as early as when you are setting your prices. Setting prices that are not sustainable (because you don’t feel worthy of receiving) is a waste of time and hurts not only you but also your industry. It’s always harder to make it in an unhealthy industry than in a healthy one.