toronto photography studio

5 Important Uses for Your Branding Photography (that most people forget about)

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In today’s online world, using your personal branding photos correctly is very important.

Your photos are a strong, visual voice, they should tell the story of who you are and what you do so you can communicate the value of your work and connect with ideal clients.

HERE ARE 5 IMPORTANT USES FOR YOUR BRANDING PHOTOS:


  1. Your e-mail signature

    A great e-mail signature goes a long way. It should include your headshot for the purpose of building a connection. People always like to see a face behind a business. Your clients will also remember you better when they see a photo of you.

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2. Your business card

Please don’t forget about putting your photo on the business card. If you have a more modern card, you can easily put the information on one side of it and your photo on the other side for a clean look. When giving out business cards, majority of people won’t even remember you unless there’s a photo on the card.


3. Your newsletter

A newsletter is a fantastic way of staying in touch with your clients, sharing value and expertise. It really is a must if you want to have repeat clients. Use a photo of yourself in the footer of the newsletter to better build a connection with your recipients.

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4. Your client presentations/Your price list

Present yourself as a valuable professional by subtly using your photo in client presentations.

I really do hope you’re taking the chance that is a value-packed client presentation or price list and that you’re not just sending some naked numbers to potential customers.

Omitting this step is one of the biggest mistakes business beginners make.

Use two photos (one in the beginning of the presentation/one at the end) or just one photo at the end of the presentation.

You can include a short bio that tells the story of your passion!


5. Your Instagram

Please remember that if you want people to remember you and know who you are, it is simply not enough to only show your face in your profile photo.

When building a personal brand, use a photo of yourself at least once every 9/12 posts (preferably 9!).

For high end businesses, use mostly or only professional photos. Otherwise, you can mix both professional and phone photos (still looking nice and on brand though!)

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Use these tips and make a difference in your marketing today

Want to find out more? Book a phone consultation here

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Sara, Hair & Makeup Artist at Elegant Makeup

Elegant Makeup Hair & Makeup Artist Sara

Elegant Makeup Hair & Makeup Artist Sara

Meet Hair & Makeup Artist Sara!

Sara is actually one of our hair & makeup artists and helps us during countless photoshoots. We offer hair & makeup services so your photoshoot day is stress-free (no need to run around town for different appointments), you can feel your best and leave pampered, empowered and also you can go out in the evening!

What Sara loves most about her work is turning women into the most stunning versions of themselves. We love working with Sara, because her gentle approach allows to create a look women truly want, so they can rock their photos.

In her free time, Sara loves to meditate, work out, read and cook.


Want to find out more? Book a phone consultation here

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Late Winter Fashion with Christie Ressel

Stylist & Youtuber Christie Ressel

Stylist & Youtuber Christie Ressel

And just like that, it’s the last week of February and I really hope spring is behind the corner!

One of the reasons I love working with Stylist Christie Ressel so much is because her outfits are full of joy and they make even winter better.

We started this photoshoot in a beautiful cafe where we had delicious coffee and captured super cozy photos.

Shooting in our second location was a bit interesting this time! See what Christie wrote about it:

“When you have a photo shoot scheduled, outfits prepped for dry ground, and on the day of, it snows? All you can do is laugh and roll with the punches.

Fun fact, at this location, there is normally a warm, public restroom that I’ve used to change-in for photos. However, in addition to the surprise snowfall, the bathroom was also locked. BUT, I found a small janitors closet (with no lock on it ☠️😳) and changed there instead. .
Was it glamorous? No.

But I did get a good laugh (and tested the speed of my changing).

Things don’t always go as we plan, but we always have a choice to either resist, complain, and make it a “thing”, or laugh, roll with it, and chalk it up to a quirky part of our day. .
We always have a choice.

I would much rather choose a feel good, elevated vibe, wouldn’t you?”

Christie’s last outfit is a bit unusual, because she doesn’t wear a lot of black.

She injected colour into this outfit in a beautiful and subtle way, so it’s still very much her style.


Want to find out more? Book a phone consultation here

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