The colour EVERYONE looks great in

Those who have already been photographed by me know that I always encourage people to bring at least one white clothing item to a Session. Some people love wearing white and some have NEVER worn it and are quite reluctant to be captured in white.

Here are 5 reasons why I love photographing people in white:
 

1. It is modern yet timeless

A crisp white outfit has the air of freshness that looks beautiful in photographs. It is edgy yet it never goes out of style! A great combination of contemporary and classic.

Anchelaa Thiru, Transformation Coach

2. It is a perfect canvas to tell the story of who you are

Whether you are wearing white for a Personal Branding or Portrait Session, it will not take the focus away from you. Instead the focus of the photograph will simply be You – your expression and smile, your personality and your story.

Nancy Miller, Marketing Planning Expert

Daniel Pillai, Media Personality

3. It works with all skin colours

White compliments all skin colours beautifully. Although some people would argue it looks better with more tan, proper lighting by your Photographer will ensure white looks gorgeous even with pale skin.

Renata Klimaszewska

Tracy Peart, Citytv Make-up Artist

4. It is flattering - if your Photographer knows how to pose you properly

Many people only like wearing dark colours for Photo Sessions, because they feel they are not very fit at the moment. Unless you are a model, it is not your job to pose yourself in the most flattering way. It is your Photographer's job to guide you through posing and to make you look your best - in white as well!

Tricia Aneesa, Real Estate Agent

Laura De Sanctis, Nutritionist

5. It is very easy to integrate images with dominating white into any type of design

White is a great colour to wear during a Personal Branding Session. Those images have to work well with different types of design. Images with dominating white are easy to integrate into your website, your social media, business cards, fliers and pamphlets, magazine advertisement etc. You will not be stuck after having a Session with images that do not fulfill your needs!

Anchelaa Thiru, Transformation Coach

I hope I have convinced you to bring at least one white outfit to your next Session! Until then...

Anchelaa

Anchelaa was nervous yet very excited for her Personal Branding Session - and once we discussed all ideas in the consultation she actually rescheduled her session a week earlier! As a Certified Coach who helps people transition from 9-5 jobs, she wanted photos that are very authentic to who she is. In the end, she said she cannot stop looking at both her photos as well as the behind the scenes video!

Hair & Make-Up: Sara/Elegant Make-up
Photography: Agnes Kiesz/PURE studios

The Belle Method

The Belle Method is the creation of Pilates Instructor and professional Dancer Nikki Bergen. Belle is Fitness Philosophy designed for women that combines the core technique of Pilates, the intensity of bootcamp and the zen of yoga. Belle is about feeling strong and beautiful inside and out!

Photography: Agnes Kiesz/PURE studios

Where to use your personal branding photos?

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” ~ Tom Peters

When people think about getting their professional photos done, they often check what all other professionals have and they go for the exact same thing. Many use their photos only as LinkedIn Profile Picture and for business cards. Having your professional photos done is an investment of both time and money, so it is good to have a plan in mind to get the most value out of them.

Personal branding photos ensure a consistent message if they are used across all platforms:
 

Social Media:

LinkedIn Profile Photo

LinkedIn Article

Facebook (both Personal and Facebook Page)

Twitter

Instagram

Your Website:

About Profile Photo

Contact Us Photo

Website Design

Newsletter Design

Profile Photo for Articles

E-mail:

E-mail Signature Photo

Print:

Business Cards

Marketing

Advertisement

Fliers and Pamphlets

Magazines:

Magazine Features

Magazine Advertisement

Your Articles in Magazines

Other:

This is your chance to stand out of the crowd!

A powerful presentation with your photos, your bio and description of your services

Your Office Business Portrait – do not underestimate the value of first impressions!

To be able to use your personal branding across all platforms, it is crucial to capture a variety of looks, both on a more professional and business casual side.

Your personal branding photos are a strong, visual voice, they should tell the story of who you are and what you do. And they should always leave people wanting to know more.

So have fun with it, because personal branding is letting your personality shine!

Fresh Face Make-up by Tazeen Khan

Recent re-branding photo shoot for very talented Tazeen Khan, a Hair & Make-up Artist. I was so in love with every look she created, they were fresh like a midsummer night's dream...

Hair & Make-up Artist: Tazeen Khan/Fresh Face Make-up

Models: Klaudia Dz, Leann W (B&M Models)

Photography: Agnes Kiesz/PURE studios

She is LUMINOUS

" How beautiful do you feel when you are around people that allow you to simply be You? Be authentic to who you are, what you believe in. I am myself and true to what I believe in... I want you all reading this to feel and think the same: You are Beautiful!" ~ Kavita Suri

They say third time's a charm. This was my third time photographing beautiful Kavita Suri, one of Toronto's top hair and make-up artists and the owner of Infuse Med Spa. She wanted a personal branding package that was 100% true to who she is and what she stands for. She inspired me so much telling me about her journey of self-acceptance that working on this project was truly instinctive and effortless!

Hair & Make-Up: Kavita Suri Beauty Inc.

Photography & Creative Concept: Agnes Kiesz/PURE studios